When I received the green-and-white mailing that read: "Go Green in May: go green for the convenience, go green for the stars, go green for the savings"; I was understandably intrigued. I imagined it may be a new energy initiative from my natural gas provider or my electricity company, or it may even be some news about the proposed windmill farm in my town.
Well, imagine my disillusionment when I opened up the mailing and discovered that it was an ad for the green list button on the Time Warner Cable digital remote control, and not anything remotely related to the environment! Yes, folks, if you get a Digital Video Recorder from Time Warner Cable, you can press the green list button to pull up your most recently recorded shows, you'll also get the Starz movie channel, and finally, you'll get to "go green for the savings" and only pay $11.95 a month for 12 months! Wowee-zowie!
Being that I just canceled two premium channels to try to reduce my obscenely high cable bill (I also have my phone and internet through Time Warner), which they promptly jacked up weeks later to deal with...I guess the cost of being a total monopoly---the last thing I need is to add another $12 to my bill.
Also...what the hell? Why are they using "Go Green" as their motto? It's kind of like when you get that letter in the mail that says "You May Have Already Won!" on the envelope, and you open it and it's just a scam to get you to subscribe to Reader's Digest or something like that. I felt kind of like a lemming, following some unseen instinctual force, marching towards the cliff because I had seen the words "Go Green"--- has it come to this? Am I so brainwashed that, like Pavlov's dogs, I begin to mentally salivate when I hear or see the words "Go Green"? And now a megacorporation like Time Warner carelessly uses these words totally out of context, knowing that it will attract the attention much better than: "Save Money...By Adding Another Superfluous Thing To Your Cable Service!"
To quote Ice Cube, these ad execs at Time Warner had better "Check yo self before you wreck yo self!" WORD.
Comments