I feel as if I'm having an Andy Rooney-type moment here...I'm going to talk about magazine ads.
If there's anything that drives me crazy about magazines, it's cologne ads with the stinky sample. I know they're supposed to smell "good", but all they make me want to do is sneeze. Whenever I find one of these in a magazine I've purchased, I rip it right out and plop it in the recycling bin. Another thing that always gets recycled are those stiff subscription cards.
Today I received the April 2008 edition of BestLife Magazine, which is a publication created by the editors of Men's Health Magazine. This magazine was a bonus that came with my Men's Health subscription, so I was intrigued as to what I would be getting. Turns out, just like most magazines nowadays, I got about 2/3 content and 1/3 (or more) advertisements. So, true to form, I leafed through the magazine and tore out two cologne ads and removed all of the subscription cards. Just then I had a thought---why stop now? I leafed through the magazine, tearing out all 2-sided ads---from Cadillac to Nordstrom, Polo to Viagra---until I had 16 pages of useless capitalist drivel to line my recycling bin with. Now I have a magazine that will be less cluttered, thus easier to read, and ultimately quicker to recycle since I'll probably get through it faster.
So, my advice to you, reader, is to tear out those silly ads, recycle them and enjoy the actual content of the magazine, which is what you bought it for in the first place.
Andy Rooney---eat your heart out!
Comments